Legacy engagement

Our engagement with our legacy audiences (clubs, parents, children and young people) is multi-facetted and in the spirit of our vision for athletics for children and young people. This legacy initiative also reflects the funetics programme on which it is based:

At the Commonwealth Games

We will use the Games itself to run an activation zone at the stadium to raise the profile and awareness of the funetics programme and our legacy Holiday Camps which follow immediately as the Games finish and continue in school holidays for the next 18 months.

Through community partners

We will complement the Birmingham 2022 “Summer of 2022” campaign (which will run within Birmingham City and include: Summer of Fun, the Community Games etc) with activation through our legacy community partners (Shareshack and Active Streets). Our offers will include free of charge access to: 

Through clubs

We will upskill leaders and coaches within clubs and provide access to funetics kit bags and the digital platform free of charge. Activators will support clubs to gain traction in Birmingham and the West Midlands.

Digital engagement

We will continue to invest in the funetics digital platform and the development of digital avatars in a fully inclusive way to help children and young people experience activities when and how they and their friends want.